The Unit for Aliyah Promotion (HaBayta) has moved into the operational stages of the Lech-Lecha Project, a worldwide initiative in cooperation with the streams of Judaism and Diaspora Jewish communities. Under this banner, about 20 experienced spokespersons are being sent to Diaspora communities to revitalize the tradition of Shabbat Lech-Lecha as a major Aliyah campaign event, with sermons and discussions around the subject of the Portion and its significance in terms of Aliyah to Israel.
The lead-up to the campaign includes extensive PR in the London Jewish Chronicle, which is publishing a special Aliyah Supplement, with advertisements for Shabbat Lech-Lecha and an extensive interview with the Chairman of the World Zionist Organization, Mr. Avraham Duvdevani. The special supplement is attached to this letter and, as you will see, includes focus articles promoting Aliyah – relating to the Israeli economy, housing, employment, and the health system in Israel.
The Unit continues its ongoing activity to promote Aliyah: it will participate for the second year running in the Expo-Israel Aliyah Fair in London, an event dedicated entirely to Aliyah and Israel, organized in conjunction with the Zionist Federation of Great Britain and the Jewish Agency for Israel. The Unit will offer hands-on insight into the complete array of Aliyah and Absorption options, from consultations with real estate representatives through recruitment officers from Israel's institutions of higher education. Moreover, this will be the first time that Expo-Israel incorporates a Job Fair, with a Job Center and Careers Consultation experts available to counsel potential olim.
Another event will be co-sponsored by the Unit during the Israel Fair Week in Mexico, where the WZO will be setting the tone in terms of the programme by providing guest lecturers and highlighting Aliyah issues throughout the week.